Over the past 14 years, I’ve enjoyed being a graphic designer graduating into the newly developing world of ‘interaction design’, an experiential marketer, a too-hard-working art director, an agency creative director, and a very fortunate design strategist.
Currently as a Senior Director at IDEO in San Francisco, I'm lucky enough to work on designing strategic, purposeful and effective content and products for some of the biggest brands in the world. I lead teams to deliver across graphic, product, and interaction design, grounded on high level brand strategies, business design, and consumer-centric creative.
That design-thinking philosophy has become a backbone of how I approach everything. An empathy for both the brand’s business needs as well as the people they’re engaging with, is vital for design work to truly deliver. Combined with my personal desire to just make cool, beautiful, thoughtful things and try to put them out into the world, I approach my design with that balance of form and function. And when I’m not doing that, I’m probably drinking wine and reading sci-fi books whilst being pestered by the dog to play fetch.