Chocolate Milk have a plethora of research that says “Drinking chocolate milk in the recovery time after a workout helps you build lean muscle”, and they wanted everyone to believe it.
Using both celebrity endorsement and everyday athletes, we showed people what they could build with chocolate milk.
ACD: Me | Copywriter: Alex Waxman
Director: Hudson Dusters @ Greenpoint Pictures
Photographer: Jason Gould
Zach Parise – Directors Cut
Craig “Crowie” Alexander – Directors Cut