Qualcomm’s Invisible Museum

How does a brand that’s always out of sight, become top of mind? Every day Qualcomm’s inventions connect billions of people around the world, but how can we show them the power of these invisible innovations?
 

 

Working with Nexus in London, we produced an augmented reality, invisible exhibition space. 6 models became 6 AR worlds showing off all of their innovations and technologies, from LTE to 5G to cognitive tech.

 

 
We also did an awesome partnership with The New Yorker, facilitating their first ever AR cover, and featuring the museum models as part of our advertising inside.