Senior Design Director
A huge part of my role is understanding why we're here in the first place, what difference we want to make in the world—then designing tools and narratives in ways that can inspire everyone to express the strategy in everything they do.
I'm lucky enough to have had the opportunity to work across all kinds of creative media and altitudes—from AR installations, to brand strategy and marketing campaigns, to helping shape some of the world's biggest digital products. Combined with a real joy for mentoring and guiding talent, that breadth of empathy defines a key characteristic of my leadership style.
It's a fear that many of us can relate to, that with seniority comes disconnection from our craft. I put a lot of mental energy into finding time and space to use my love for making things as a driver, catalyst, and source of clarification for teams. The line between trusting and leading the talented people around you is one I enjoy walking.
Human-Centered Design, and...
One of the many joys of having been at IDEO for the last 5 years is a deep and ranging immersion in the ways of Human Centered Design, but also the fact that it's just one part of a holistic design research plan. Human behavior, analogous and inspirational experiences, expert inputs and stakeholder opinions all contribute to grounded strategy and creative direction.
Clients, Culture and Inspiration
The pure volume of content, experiences, research and inspiration we’re exposed with can be overwhelming. So with our teams, clients, and partners, we put a lot of energy into not only finding the right inspiration, but finding ways to consider it, process it, and make it an actionable driver for the work.
DDB // Deutsch // McCann
BA Hons Interaction Design
Ravensbourne College - London