Senior Design Director

San Francisco
Since 2017
Key Partners


Oh, hi...

Over the past 15+ years, I’ve enjoyed being a graphic designer graduating into the newly developing world of ‘interaction design’, an experiential marketer, a too-hard-working art director, an agency creative director, and a very fortunate design strategist.

Currently as a Senior Director at IDEO in San Francisco, I'm lucky enough to work on designing strategic, purposeful and effective content and products for some of the biggest brands in the world. I lead teams to deliver across graphic, product, and interaction design, grounded on high level brand strategies, business design, and consumer-centric creative.

That design-thinking philosophy has become a backbone of how I approach everything. An empathy for both the brand’s business needs as well as the people they’re engaging with, is vital for design work to truly deliver. Combined with my personal desire to just make cool, beautiful, thoughtful things and try to put them out into the world, I approach my design with that balance of form and function. And when I’m not doing that, I’m probably drinking wine and reading sci-fi books whilst being pestered by the dog to play fetch.

Past Life
DDB // Deutsch // McCann
Ad-Life Showreel → 

BA Hons Interaction Design
Ravensbourne College - London
Current Life
Life Blog → 

Short story about our cat Lula → 
XML experiment cocktail menu → 
Fun Zoom backgrounds →